About this Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which equipped me with the skills I needed to apply for entry-level roles in these fields. the course introduces me to people who work in digital marketing and e-commerce., who help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, I explored entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. I also learnt about the marketing funnel and how it shapes the customer journey. 

Google employees who currently work in the field will guided me, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping me build my skills and prepare for the job. 

after this course, I can now do the following: 
- Define the fields of digital marketing and e-commerce
- Summarize how this program will help prepare me for a career in digital marketing and e-commerce
- Identify the roles and functions that digital marketing and e-commerce play within an organization
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy

About this Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course I practiced using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. I explored the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. I learnt how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. this course gave me the ability to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field guided me, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing me some of the best tools and resources used on the job. Finishing this  course, I am able to do the following: - Identify customer personas and build a target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course helped me develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course I explored social media platforms and identify which platform is the most appropriate for specific business needs. I learnt how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition I set goals and success metrics for social media ads. 

Google employees who currently work in the field guided me, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing me some of the best tools and resources used on the job. 

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after finishing this course, I will be able to do the following: 
- Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Learn how to write, design, and repurpose engaging content for social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Learn best practices for presenting a social media report
- Achieve specific marketing goals through the use of paid social media

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I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.